Role Intelligence

Sales Manager

Analysis from 35 job postings 0.9% of all scored jobs

35

Jobs Analyzed

0.9%

Demand Rate

$147K

Avg Salary

$113K

Median Salary

What Does a Sales Manager Do?

Role overview based on 35 scored job postings.

A Sales Manager drives outcomes across Communication Skills, Sales Experience, Bachelor’s degree and related areas. Based on 35 scored postings, this role requires a mix of technical and strategic skills at varying depth levels.

What employers are looking for:

  • Communication Skills at L5 required in 37% of postings. Most roles expect independent execution, not just awareness.
  • Sales Experience at L2 required in 26% of postings. Foundational understanding with practical application expected.
  • Bachelor’s degree at L5 required in 17% of postings. Most roles expect independent execution, not just awareness.
Most common gaps: Sales Leadership Experience (67% gap rate) and Sales Management (50% gap rate). If these apply to you, address them directly in your cover letter.

Required Skills

Skills ranked by frequency across 35 postings. L-levels show the depth employers require.

L1 AwarenessL2 BasicL3 IntermediateL4 AdvancedL5 Expert

Salary Insights

Compensation data from 18 postings with disclosed salary.

$147K

Average

$113K

Median

18

Jobs with salary data

Based on 18 Sales Manager job postings with disclosed salary data, compensation averages $147K. The median sits at $113K, indicating a few high-paying outliers pulling the average up.

Common Skill Gaps

Skills where applicants most frequently fall short of the required depth.

Salesforce
25% gap

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Top Hiring Companies

Companies with the most active Sales Manager postings in the scored dataset.

Browse Sales Manager Jobs

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View 35+ Listings

Frequently Asked Questions

The top skills for Sales Manager roles are Communication Skills, Sales Experience, Bachelor’s degree, Sales Management, Relationship Building. Most positions require these at L5 depth or higher, meaning employers want candidates who can work independently, not just have surface awareness.

Based on 18 job postings with disclosed salary data, the average Sales Manager salary is $147K with a median of $113K. Actual compensation varies by location, company size, and experience level.

Sales Manager roles represent 0.9% of all scored jobs on ShouldApply. Common skill gaps include Sales Leadership Experience, Sales Management, Sales Experience, suggesting many applicants struggle with these areas.

Top hiring companies for Sales Manager roles include gpac. These companies collectively account for a significant portion of active listings.

ShouldApply rates every skill requirement on a 1-5 depth scale: L1 (Awareness) means you can discuss the concept, L2 (Basic) means simple tasks, L3 (Intermediate) means independent work, L4 (Advanced) means leading and optimizing, and L5 (Expert) means architecting solutions. This goes beyond keyword matching to measure actual proficiency fit.

With 35 active postings analyzed and a 0.9% demand rate, Sales Manager roles show emerging market demand. Compensation is competitive, with median salaries above $100K.

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