Role Intelligence
Marketing Manager
Analysis from 384 job postings — 10.4% of all scored jobs
384
Jobs Analyzed
10.4%
Demand Rate
$138K
Avg Salary
$140K
Median Salary
Skill Snapshot
Top Skills for Marketing Manager
Based on 384 scored postings
What Does a Marketing Manager Do?
Role overview based on 384 scored job postings.
A Marketing Manager drives outcomes across Data Analysis, Product Marketing, Digital Marketing and related areas. Based on 384 scored postings, this role requires a mix of technical and strategic skills at varying depth levels.
What employers are looking for:
- •Data Analysis at L4 — required in 15% of postings. Most roles expect independent execution, not just awareness.
- •Product Marketing at L3 — required in 15% of postings. Foundational understanding with practical application expected.
- •Digital Marketing at L5 — required in 15% of postings. Most roles expect independent execution, not just awareness.
Required Skills
Skills ranked by frequency across 384 postings. L-levels show the depth employers require.
Salary Insights
Compensation data from 91 postings with disclosed salary.
$138K
Average
$140K
Median
91
Jobs with salary data
BY COMPANY SIZE
Based on 91 Marketing Manager job postings with disclosed salary data, compensation averages $138K. The median sits at $140K, indicating relatively even distribution across the range. The typical range (25th to 75th percentile) runs $117K to $158K.
Common Skill Gaps
Skills where applicants most frequently fall short of the required depth.
A gap doesn't mean disqualified. It means you need to address it directly. ShouldApply scores your resume against the actual depth requirements and shows exactly where you fall short, before you apply.
Score My Resume →Top Hiring Companies
Companies with the most active Marketing Manager postings in the scored dataset.
Browse Marketing Manager Jobs
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View 384+ ListingsFrequently Asked Questions
The top skills for Marketing Manager roles are Data Analysis, Product Marketing, Digital Marketing, Marketing Strategy, Bachelor's Degree. Most positions require these at L4 depth or higher, meaning employers want candidates who can work independently, not just have surface awareness.
Based on 91 job postings with disclosed salary data, the average Marketing Manager salary is $138K with a median of $140K. Actual compensation varies by location, company size, and experience level.
Marketing Manager roles represent 10.4% of all scored jobs on ShouldApply. Common skill gaps include Industry Experience, Healthcare Industry Knowledge, Marketo, suggesting many applicants struggle with these areas.
Top hiring companies for Marketing Manager roles include Flexionis, Hiredock, Jobgether, Google, Intuit. These companies collectively account for a significant portion of active listings.
ShouldApply rates every skill requirement on a 1-5 depth scale: L1 (Awareness) means you can discuss the concept, L2 (Basic) means simple tasks, L3 (Intermediate) means independent work, L4 (Advanced) means leading and optimizing, and L5 (Expert) means architecting solutions. This goes beyond keyword matching to measure actual proficiency fit.
With 384 active postings analyzed and a 10.4% demand rate, Marketing Manager roles show strong market demand. Compensation is competitive, with median salaries above $100K.
See how you match Marketing Manager roles
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