Skill Demand Index

Market Analysis — Demand & Depth Analysis

Based on 31 scored job postings out of 3,786 total. Depth levels reflect actual proficiency tiers, not just keyword presence.

0.8%

Demand Rate

L4

Median Depth

3.2%

Gap Rate

31

Jobs Analyzed

L448% of postings

Advanced

Most employers want Market Analysis at lead-level proficiency, not surface awareness.

Overview

What is Market Analysis?

Market context for Market Analysis in the current job market

Market Analysis is required in 0.8% of scored job postings on ShouldApply, making it a growing skill in the current job market. Employers looking for Market Analysis typically want candidates who can demonstrate real proficiency, not just surface awareness.

What the data shows for Market Analysis:

  • Required in 0.8% of all scored postingsdemand is growing as more employers add it to requirements
  • Employers typically expect L4 deptharchitect-level, not just familiarity
  • Most demand comes from Marketing roles52% of all Market Analysis jobs
  • Median salary for roles requiring Market Analysis: $145K vs $130K for roles that don't — a $7K difference

What L4 means in practice:

L4 (Advanced) means solving hard problems, optimizing workflows, and mentoring others. Employers want someone who can be the go-to person for Market Analysis on their team.

This means employers aren't looking for someone who has used Market Analysis once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.

Common skill gaps:

The gap rate of 3.2% means most candidates have adequate Market Analysis proficiency. To stand out, aim for L4-L5 depth with concrete evidence.

Which roles need Market Analysis most:

Marketing positions drive 52% of demand. Other and Software Engineering also frequently list Market Analysis as a requirement. Skills commonly paired with Market Analysis include Product Marketing and Communication Skills.

Depth Level Distribution

Proficiency Distribution

How candidates match Market Analysis requirements across 31 scored evaluations

L0 — Missing
0% (0)
L1 — Minimal
3% (1)
L2 — Basic
10% (3)
L3 — Proficient
32% (10)
L4 — Advanced
48% (15)
DOMINANT
L5 — Expert
6% (2)

Average depth: L3.5·Median depth: L4.0

Salary Correlation

Pay Impact

How Market Analysis affects compensation based on postings with disclosed salary data

With Market Analysis

$146K

Median $145K

7 jobs

Without Market Analysis

$139K

Median $130K

972 jobs

$7K higher

for roles requiring Market Analysis

Skill Demand Insight

Market Analysis appears in 0.8% of all scored jobs.”

From 31 scored job postings

Skill Pairings

Commonly Paired Skills

Other skills that frequently appear alongside Market Analysis

Role Breakdown

Top Role Categories

Job categories most likely to require Market Analysis

Gap Analysis

Gap Rate Explained

How often Market Analysis is identified as a skill gap (L0–L1) in scored applications

3.2%

Very low gap rate — candidates generally have this skill

When Market Analysis appears in a job's requirements, 3.2% of scored applicants received an L0 or L1 (missing or minimal).

A high gap rate signals strong hiring leverage for candidates who have it. A low gap rate means the skill is table stakes: not having it is a disqualifier.

Frequently Asked Questions

Is Market Analysis in demand in 2026?

Yes. Market Analysis appears in 0.8% of scored job postings on ShouldApply, making it a growing skill in the current market. Based on 31 analyzed jobs, demand is steady across multiple role types.

What level of Market Analysis do most jobs require?

The median required depth is L4. Most employers want advanced proficiency — candidates who can lead projects and optimize processes.

Does knowing Market Analysis increase salary?

Jobs requiring Market Analysis pay +$7K more on average. This salary premium makes it a high-value skill to develop.

What other skills pair with Market Analysis?

The most common pairings are Product Marketing, Communication Skills, Go-to-market strategy, Bachelor's Degree, Account Management. Strengthening these alongside Market Analysis improves your fit across more positions.

What roles need Market Analysis the most?

Top roles: Marketing, Other, Software Engineering, Sales. Marketing positions have the highest demand at 52% of all Market Analysis jobs.

How do I improve my Market Analysis level?

L1→L2: online courses and personal projects. L2→L3: daily professional use and shipped work. L3→L4: mentoring others and optimizing processes. L4→L5: architecture decisions, open source contributions, or published work.

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