Skill Demand Index
Retention Marketing — Demand & Depth Analysis
Based on 5 scored job postings out of 3,786 total. Depth levels reflect actual proficiency tiers, not just keyword presence.
0.1%
Demand Rate
L2
Median Depth
20%
Gap Rate
5
Jobs Analyzed
Basic
Most employers want Retention Marketing at basic competency with practical application.
Overview
What is Retention Marketing?
Market context for Retention Marketing in the current job market
Retention Marketing is required in 0.1% of scored job postings on ShouldApply, making it a growing skill in the current job market. Employers looking for Retention Marketing typically want candidates who can demonstrate real proficiency, not just surface awareness.
What the data shows for Retention Marketing:
- •Required in 0.1% of all scored postings — demand is growing as more employers add it to requirements
- •Employers typically expect L2 depth — foundational knowledge with practical application
- •Most demand comes from Marketing roles — 100% of all Retention Marketing jobs
What L2 means in practice:
L2 (Basic) means you’ve built small things with Retention Marketing — personal projects or bootcamp work. Employers accept this for junior roles.
This means employers aren't looking for someone who has used Retention Marketing once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.
Common skill gaps:
The gap rate of 20% means most candidates have adequate Retention Marketing proficiency. To stand out, aim for L4-L5 depth with concrete evidence.
Which roles need Retention Marketing most:
Marketing positions drive 100% of demand. Skills commonly paired with Retention Marketing include Email Marketing and Klaviyo.
Depth Level Distribution
Proficiency Distribution
How candidates match Retention Marketing requirements across 5 scored evaluations
Average depth: L2.4·Median depth: L2.0
Salary Correlation
Pay Impact
How Retention Marketing affects compensation based on postings with disclosed salary data
Without Retention Marketing
$139K
Median $130K
977 jobs
Skill Demand Insight
“Retention Marketing appears in 0.1% of all scored jobs.”
From 5 scored job postings
Skill Pairings
Commonly Paired Skills
Other skills that frequently appear alongside Retention Marketing
Role Breakdown
Top Role Categories
Job categories most likely to require Retention Marketing
Gap Analysis
Gap Rate Explained
How often Retention Marketing is identified as a skill gap (L0–L1) in scored applications
Low gap rate — most candidates are reasonably qualified
When Retention Marketing appears in a job's requirements, 20% of scored applicants received an L0 or L1 (missing or minimal).
Frequently Asked Questions
Is Retention Marketing in demand in 2026?
Yes. Retention Marketing appears in 0.1% of scored job postings on ShouldApply, making it a growing skill in the current market. Based on 5 analyzed jobs, demand is steady across multiple role types.
What level of Retention Marketing do most jobs require?
The median required depth is L2. Many positions accept basic to intermediate proficiency.
Does knowing Retention Marketing increase salary?
Salary data for Retention Marketing is still accumulating.
What other skills pair with Retention Marketing?
The most common pairings are Email Marketing, Klaviyo, Shopify Plus, CRM Tools, Team Management. Strengthening these alongside Retention Marketing improves your fit across more positions.
What roles need Retention Marketing the most?
Top roles: Marketing. Marketing positions have the highest demand at 100% of all Retention Marketing jobs.
How do I improve my Retention Marketing level?
L1→L2: online courses and personal projects. L2→L3: daily professional use and shipped work. L3→L4: mentoring others and optimizing processes. L4→L5: architecture decisions, open source contributions, or published work.
See how you stack up against Retention Marketing job requirements
ShouldApply scores your profile against each skill at the depth level jobs actually need.
Analyze my Retention Marketing gaps →See how your depth compares to what employers actually require
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